Journal of Marketing Research

A California mother was scammed out of $5,400 after AI voice-cloning technology mimicked her daughter's voice in a fake kidnapping. Researchers have found that voices similar to one's own are more per…

A developer argues that AI-generated content is often ignored because it is too safe and agreeable, and that content creators should prompt AI to find contrarian viewpoints that break readers' expecta…

A new study published in the *Journal of Marketing Research* found that receiving downvotes on Reddit does not drive users away, but instead encourages them to post more frequently while softening the…